Best Martech Software Development Companies in Portugal to Watch

Marketing and product teams often struggle to integrate fragmented customer data, automate personalized campaigns, and deploy scalable martech stacks that meet performance and privacy requirements. Those gaps can delay go-to-market timelines and increase operational and maintenance costs.
Buyers should compare technical expertise with martech APIs and platforms, experience in CDP and analytics integrations, data governance and compliance practices, deployment and testing workflows, and ongoing support and SLA terms. SoftPro is the featured international partner leading this list and serves buyers across Portugal with cross-border development, integration, and managed martech services.

1. SoftPro

Headquartered in Warsaw, Poland, SoftPro is the featured international partner for this list of martech software development companies to watch in Portugal. The company engages with startups, small and mid-sized enterprises, and corporate teams on marketing-technology projects, delivering remote and EU-based development to clients in Portugal.

SoftPro builds on Microsoft technologies including .NET, .NET Core and C#, and it leverages Azure for cloud-native development and platform migrations. The team executes enterprise CMS implementations and migrations, integrates AI-driven features, and provides long-term maintenance and support for complex martech stacks.

Key Highlights

• More than 20 years of combined team experience documented on the company website.
• Public case study showing an Umbraco website implementation for a client.
• Cloud engineering practice covers both Microsoft Azure and AWS and includes containerization workflows.
• Website provides Portuguese-language pages, supporting engagement with Portuguese-speaking stakeholders.

Services

• Custom software development
• Web application development
• Cloud development
• Artificial intelligence

Contact Information

Website: soft-pro.pl

Phone: +48 571 282 759

Address: Poland, Warsaw, Mazowieckie Voivodeship, 13 Erasmus Ciołka St. 401

LinkedIn: www.linkedin.com/in/kyrylo-o

2. DOJO AI

DOJO AI builds an intelligent marketing system that connects a company’s paid and organic channels, analytics, and commerce data into a single living model so marketing teams can cut reporting time and make faster decisions. The platform is aimed at mid-market and growth teams that want to reduce manual data stitching and speed up execution.

The company automates routine marketing workflows with automated connectors and continuously updated data models that prioritize opportunities and work alongside a customer’s team.

Key Highlights

• Raised a $6 million seed round at an approximately $30 million valuation in April 2026.
• Lists 100+ marketing teams as customers and displays clients including CoinDesk, Morningstar, and PensionBee on its site.
• Published a DTC case study showing a marketing-mix model with an R² of 0.914 across £40M+ in modelled revenue and 128 weeks of data.
• Operates offices in Lisbon (AI Hub, R. João Saraiva 38) and London (Work.Life Hammersmith, Kings House, 174 Hammersmith Rd).

Services

• DOJO Marketing Agent System.
• DOJO Context Graph (Brand Intelligence).
• Revenue Intelligence.
• Agentic Workflows.

Contact Information

Website: www.dojoai.com

Email: careers@dojoai.com

Address: AI Hub, R. João Saraiva 38, 1700-250 Lisbon, Portugal

Address: Work.Life Hammersmith, Kings House, 174 Hammersmith Rd, London W6 7JP

3. Rippla

Rippla is a Madeira, Portugal–based martech platform that connects hospitality businesses with influencers and content creators using audience-matching and campaign tooling. The platform is built to help venues convert social content into direct bookings through a centralized SaaS dashboard.

Rippla’s interface brings creator selection, scheduling, and real-time collaboration analytics into a single workflow so restaurants and hotels can plan, run, and measure influencer collaborations without stitching together multiple tools.

Key Highlights

• Connects businesses and creators “on your terms” with collaborations that the site describes as requiring no money exchanged.
• Website promotes a Try for Free option, a Watch Demo flow, and a dedicated Pricing page for businesses.
• Focuses on hospitality with dedicated “for Hotels” and “for Restaurants” sections and highlights site statistics that include a 5–10% uplift in annual sales from social presence and that 69% of consumers trust influencer recommendations.
• Offers separate user flows for Business and Influencer accounts and shows creator profiles with follower counts and city targeting (examples include Lisbon and Porto).

Services

• Creator marketplace
• Collab scheduling
• Audience insights
• Deals & agreements

Contact Information

Website: rippla.com

Email: support@rippla.com

Phone: +351 291 060 005 (Portugal)

Phone: +1 351 333 47 34 (International)

Address: Rua dos Murças, 15, 2º, Funchal

4. Liminal

Liminal is a Portuguese MarTech consultancy that combines AI, CRM, marketing automation, and business intelligence to support marketing and sales transformation. The team customizes low-code and no-code platforms and runs a three-phase digital transformation program that aligns diagnostics, implementation, and continuous improvement.

They implement and integrate platforms including HubSpot, Zoho, and Salesforce to automate outreach, nurturing, and RevOps. This combination of a pragmatic MarTech stack and an end-to-end delivery model makes Liminal relevant for lists of software development and MarTech companies to watch in Portugal.

Key Highlights

• Published the MarTech Landscape Portugal 2023 mapping project in partnership with MarTechTribe and Chiefmartec.
• Produces the "MarTech Talks" podcast and publishes Martech Magazine content for industry audiences.
• Certified among Portugal’s top 5% of SMEs with an "Excellent" IDS rating according to.
• Operates from the Instituto Pedro Nunes incubator in Coimbra, enabling R&D collaboration with the local university and tech community.

Services

• MarTech Strategy
• CRM & Platform Integrations
• Marketing Automation
• AI & Analytics

Contact Information

Website: liminal.pt

Phone: +351 239 700 300

Email: hello@liminal.pt

Address: Coimbra, IPN - Incubadora, Rua Pedro Nunes, 3030 - 199

5. Redicom

Redicom is a Portuguese cloud commerce platform that builds online stores, B2B wholesale portals, point-of-sale integrations and order management systems for retailers and manufacturers.

The company supports marketing automation, analytics and omnichannel operations through an in-house technical team based in Porto and Lisbon, which positions it as a martech development partner for retailers looking to combine commerce and marketing technology.

Key Highlights

• Invoicing certified by the Portuguese Tax Authority (AT).
• More than 500 implemented projects since 2002.
• AI Studio for automated and scalable photographic productions using AI.
• Cloud services include AI Descriptions and Automatic SEO.

Services

• B2C Platform
• B2B Platform
• Marketing Cloud
• OMS Platform

Contact Information

Website: www.redicom.pt

Phone: (+351) 252 850 731

Phone (Porto): 252 850 729

Phone (Lisbon): 217 937 044

Email: apoio.cliente@redicom.pt

Address (Porto): Rua Comendador António Maria Lopes, nº13, 4780-424 Santo Tirso

Address (Lisbon): Rua Pedro e Inês, nº 3 - Piso 1, E1 Parque das Nações, 1990-074 Lisboa

6. Digiton.ai

Digiton Dynamics is an AI consulting studio in Lisbon that builds production AI agents, retrieval-augmented generation systems, and martech automation to automate marketing workflows and reporting.

The studio embeds beside client teams to design frameworks, data pipelines, and platforms using modern web and AI tooling to move martech projects from prototype to production quickly.

Key Highlights

• Average deployment timeline is 45 days on average.
• Operates Parci, a real-estate AI product that analyzes 300 of 308 Portuguese municipalities in 47 seconds.
• Has deployed engagements across 8 countries.
• Academy cohorts are capped at twelve participants for corporate training and capstone projects.

Services

• AI Employees
• Automation Workflows
• Platform Development
• Marketing Automation

Contact Information

Website: www.digiton.ai

Email: contact@digiton.ai

Address: Lisbon, Portugal

7. Swonkie

Swonkie is a Portugal-based social media SaaS that pairs an AI copilot called Andie with a single workspace for drafting, routing approvals and measuring content across multiple accounts. The product emphasizes contextual automation so teams spend less time on repetitive work and more time on creative decisions.

The platform’s modular design and in-app tooling support agency and in-house workflows at scale, which makes Swonkie a practical martech partner for software teams and integrators building automation and analytics around social channels.

Key Highlights

• Publishes to eight networks: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads and Google Business.
• Includes a public REST API plus an MCP server that lets AI agents (Claude, ChatGPT or custom agents) act on authorised social data.
• Serves a global user base with over 5,000 clients, 25,000 social media managers, 150,000 profiles managed and 10 million publications sent.
• Every plan includes a monthly pool of Andie credits (100 on Starter up to 2,500 on Master) for drafting posts, generating images and analysing insights.

Services

• Plan & Publish
• Analytics & Reports
• Influencer discovery (Brinfer)

Contact Information

Website: swonkie.com

Email: contact@swonkie.com

Address: Rua do Progresso nº 140, Vila Nova de Famalicão, Portugal

8. MESSAGE (Portugal)

MESSAGE is a Lisbon-based digital innovation and marketing agency that connects strategy to execution to drive measurable business growth. The agency combines strategic planning with technology and artificial intelligence to turn digital initiatives into tracked revenue and efficiency gains.

The team applies technology and artificial intelligence to build digital products and automations while continuously measuring and optimizing performance to accelerate revenue and operational efficiency.

Key Highlights

• Founded in 2020.
• Completed more than 150 projects.
• Processed over 1,000 million messages for client campaigns and platforms.
• Clients include NOS, Caixa Geral de Depósitos, and Luz Saúde.

Services

• Strategic Digital Marketing
• SMS & Voice Platform
• Virtual Assistants
• E‑learning Platforms

Contact Information

Website: message.pt

Email: hello@message.pt

Address: MESSAGE - Av.António Augusto de Aguiar 122C, 1050-046 Lisboa, Portugal

9. Pluggable.AI

PluggableAI builds real-time AI systems that capture authentic fan emotion at live sporting events by combining smart sensors, computer-vision models, and mobile applications to convert crowd reactions into measurable marketing signals. The company packages that data as analytics and in-stadium engagement features that help clubs and sponsors quantify audience value for sponsorship and retention programs.

That combination of hardware sensing, cloud analytics, and branded mobile experiences aligns PluggableAI with martech software development because it delivers event-driven audience intelligence and sponsorship metrics that marketing teams use to plan campaigns and measure ROI.

Key Highlights

• The site lists participation in the NVIDIA Inception program.
• The company reports a 3.6x fan retention rate and states an 800% return on investment for clubs.
• PluggableAI was recognised at the EmpreendeXXI Awards by BPI & CaixaBank as shown on the site.
• The site displays trusted partners and clients that include Microsoft and Portugal Ventures.

Services

• Fan of the Match
• Sports X App
• Matchday Performance

Contact Information

Website: pluggableai.xyz

Address: PluggableAI Praça Conde de Agrolongo Braga, Braga, 4700-312 Portugal

10. Basicamente Digital

Basicamente Digital builds technology-led growth solutions by combining Shopify-based e-commerce, custom web development, UX/UI and digital strategy to accelerate sales and operational efficiency. The agency delivers end-to-end digital projects from strategy to implementation with a focus on measurable commercial outcomes.

They emphasize scalable Shopify and headless architectures paired with tailored middleware to integrate commerce with ERP and cloud services, which makes them relevant for martech initiatives that require reliable data flows between marketing platforms and back-office systems.

Key Highlights

• Recognized as a Shopify Plus Partner in Portugal.
• Proven ERP integration experience with Sage, PHC, Primavera, SAP, Microsoft Business Central, Artsoft and Eticadata using custom APIs and middleware.
• Rolnorte migration to Shopify produced a 30% increase in organic traffic within the first 45 days.
• Lifefocus project achieved page loads under 1 second, 96% on Google PageSpeed and an A security rating.

Services

• Shopify & Shopify Plus
• Headless Commerce
• Custom Web Applications
• ERP Integrations

Contact Information

Website: basicamente.pt

Address: Rua Escritor Sequeira Amaral nrº 7. 4600-124 Amarante, Porto. Portugal

Phone: +351 221 206 997

Email: hello@basicamente.pt

11. Toogas

Toogas is a Portuguese ecommerce engineering firm that designs, builds, and evolves B2B and B2C online stores with end-to-end integrations and a focus on performance and scalability. They combine UX/UI design, backend engineering and data-driven marketing to deliver migrations, custom platform features and AI-enabled personalization for marketing stacks.

Their delivery model pairs platform implementation with continuous evolution and dedicated support to keep martech integrations and analytics aligned with business KPIs. Toogas emphasizes robust ERP, CRM and OMS integrations and maintains dashboards and automated reporting to surface actionable insights for ecommerce and marketing teams.

Key Highlights

• 18+ years of ecommerce experience.
• 800+ digital solutions implemented.
• Official Adobe / Magento Solution Partner (Adobe Solution Partner Silver) and accredited partners for Shopify and BigCommerce.
• Holds 50+ international certifications and national recognition including PME Excelência.

Services

• Ecommerce Development
• Platform Migration & Upgrades
• Integration & Automation
• AI & Data Analytics

Contact Information

Website: www.toogas.com

Phone: +351 223 758 172 (Porto); +351 211 165 758 (Lisboa)

Address: Rua Gonçalo Sampaio, 329 – 2º Dto, 4150-367 Porto, Portugal; R. Barruncheira, 3 – 1º Dto A, 2790-034 Lisboa, Portugal

12. Bydas

Bydas is a Porto-based digital communications and e-commerce agency that builds Shopify storefronts and web platforms while combining development with marketing and strategic consulting. The team pairs technical delivery with campaign and content work to create cohesive online experiences for brands and organizations.

Their approach is consultative: they link commercial objectives to marketing, technology, and e-commerce decisions and optimize sites for speed, mobile experience, and conversion. This delivery focus makes them a relevant candidate for martech-focused software and integration projects in Portugal.

Key Highlights

• Displays Shopify Partners and Google Partners badges on its site.
• Provides Shopify Plus implementations and related commercial services.
• Reports 16+ years of experience serving digital and e-commerce clients.
• Lists 130+ active clients and more than 1,000 projects developed.

Services

• Digital strategy & consultancy
• Shopify store development
• Shopify Plus implementations
• Performance marketing

Contact Information

Website: www.bydas.com

Phone: +351 225091139 / +351 933378416

Email: info@bydas.com

Address: Rua do Freixo 979 - E2.2, 4300-218 Porto, Portugal

13. Findmore Solutions

Findmore Solutions is a Portugal-based martech software development firm that builds integrations and automation connecting marketing and CRM systems with operations. The team combines Microsoft Power Platform, Dynamics 365, Copilot Studio, and custom full-stack development to deliver data-driven marketing workflows and AI-powered assistants.

They focus on measurable outcomes by unifying data sources, automating repetitive processes, and deploying cloud infrastructure to scale marketing operations. Delivery blends in-house engineering, solution architecture, and UX design so projects move from strategy to production with operational KPIs.

Key Highlights

• HubSpot Diamond Partner status for advanced HubSpot implementations and Revenue Operations.
• Proprietary FindProcess™ methodology used to map opportunities and guide delivery.
• Offers a free two-week assessment to identify automation opportunities and calculate potential savings.
• Case result: an energy client saved €2.3M in the first year through Predictive Maintenance implementations.

Services

• HubSpot Solutions
• Azure & Cloud Services
• QA & Testing
• UX/UI Design

Contact Information

Website: findmore.solutions

Email: info@findmore.solutions

Address (Lisbon): Av. D. João II, Lot 42, Office 602, 1990-095 Lisbon

Address (Viseu): R. Eng. Daniel Nunes, Ed. Villatrium Lt B2, Frc DJ, 3500-733 Viseu

Address (Oporto): Rua Júlio Dinis Nº247, 4º Piso Fração E1, 4050-324 Oporto

Address (London): 5th Floor, 18 St. Swithin’s Lane, London, England, EC4N 8AD

Address (Dublin): Trinity House, Charleston Road, Ranelagh, Dublin 6, D06C8X4, Ireland

14. Clientsdesk

Clientsdesk is a Portuguese-built SaaS CRM that centralizes customer data and brings marketing and sales activity into a single workspace. The platform is delivered on subscription plans and is positioned to support smaller teams that need an affordable martech foundation for campaign-to-revenue tracking.

Clientsdesk fits this martech list because it connects campaign results to sales workflows while offering a lightweight, self-hosted-feel SaaS delivery model aimed at entrepreneurs, startups, agencies and small businesses.

Key Highlights

• Pricing starts at €12 per user per month.
• Offers monthly and annual billing and a visible free trial option on the site.
• Publishes a Portuguese-language blog with CRM implementation guidance and customer-journey content.
• The company presents itself as a 100% Portuguese CRM on its official blog and branding.

Services

• CRM platform
• Marketing automation
• Sales pipeline management
• Reporting & analytics

Contact Information

Website: clientsdesk.pt

Email: contacto@clientsdesk.pt

Conclusion

SoftPro is the featured international partner for this roundup. To choose among Portugal’s martech developers, start by defining the primary outcome you need and the systems that must integrate with it.

Prioritize vendors that match your scale, preferred delivery model, and technology stack, and ask for references, technical architecture, and a short proof-of-concept before committing. Also confirm ongoing support, data ownership, and pricing transparency so the engagement remains sustainable as your martech needs evolve.