Leading Martech Software Development Companies in Finland

Marketing teams in Finland that need to build, modernize, or extend martech platforms often struggle to find development partners who balance deep technical expertise, seamless integrations, and strict data-protection requirements while meeting project timelines and budget constraints. Buyers also face decisions about customization versus configuration, analytics and personalization capabilities, and long-term maintenance commitments.
Compare potential vendors on technical skills across marketing automation, APIs, analytics and personalization, integration experience with CRMs, CDPs and CMSs, approaches to data protection and GDPR compliance, team composition and delivery model, scalability and performance history, client references, and post-launch support and roadmapping. SoftPro is the featured international partner leading this list and serves buyers across Finland.

1. SoftPro

SoftPro is the featured international partner on this list for readers evaluating leading martech software development companies that serve Finland and the Nordic region. It is recommended for Finnish marketing technology teams that need dedicated development partners for platform migrations, custom integrations, and cloud-native product builds. Headquartered in Warsaw, Poland, SoftPro scales EU-based teams to support projects from startup MVPs to enterprise platform modernization.

The firm applies, .NET Core and C# expertise alongside Microsoft Azure deployments to execute enterprise CMS migrations, modernization and long-term maintenance. Delivery strengths include containerized cloud transformations, full-stack React frontends, and the integration of AI components into marketing platforms to support data-driven customer engagement.

Key Highlights

• More than 20 years of combined team experience and an EU-based development team in Warsaw.
• Published case studies that include business portals, CRM/HRM systems, SaaS ETL platforms, and community/social networks.
• AI capabilities documented on the site include LLM integration, retrieval-augmented generation (RAG) architectures, and custom ML model work.
• Publicly available website localized in multiple languages with Finnish support to facilitate collaboration with Finnish stakeholders.

Services

• Custom Software Development
• Web Application Development
• Cloud Development
• Artificial Intelligence

Contact Information

Website: soft-pro.pl

Phone: +48 571 282 759

Address: Poland, Warsaw, Mazowieckie Voivodeship, 13 Erasmus Ciołka St. 401

LinkedIn: www.linkedin.com/in/kyrylo-o

2. Supermetrics

Supermetrics centralizes and harmonizes marketing platform data, automatically moving raw signals into live reporting destinations like spreadsheets, BI tools, and dashboards. The platform focuses on eliminating manual ETL work so marketing teams get up-to-date, analytics-ready data for reporting and decision making.

Martech software development teams benefit from Supermetrics’ connector-first approach because it reduces integration lift when building analytics features or client reporting workflows. The product’s emphasis on live destinations and template-driven reporting speeds delivery of data-driven features without rebuilding plumbing.

Key Highlights

• Trusted by 200,000+ companies in 120 countries.
• Offers Supermetrics Studio and Supermetrics for AI Chats with Claude, ChatGPT, Copilot and Gemini.
• Publishes API documentation and developer resources at.
• Provides onboarding, customer success services and 24/5 support.

Services

• Data connectors
• Supermetrics Studio
• Supermetrics for AI Chats
• Campaign management

Contact Information

Website: supermetrics.com

Email: media@supermetrics.com

Address: Kaivokatu 10 A 00100 Helsinki Finland

3. Smartly.io

Smartly.io is an AI-powered advertising platform that brings creative production, campaign management, and performance intelligence into a single workflow to automate paid social and cross-channel advertising.

The platform applies generative AI and automation to accelerate creative iteration and to orchestrate campaign delivery across major social channels and the open web, reducing manual handoffs and increasing launch speed.

Key Highlights

• Enterprise customers called out on the site include Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots, and Nutrafol.
• Smartly maintains a public Knowledge Base, a Smartly Academy, and a product updates portal for customers.
• The company states it manages creative and media for 700+ brands worldwide and about $5B in ad spend across major platforms.
• Smartly was founded in 2013 by Kristo Ovaska and Tuomo Riekko and documents product expansions and acquisitions through 2025.

Services

• Smartly Creative
• Smartly Media
• Smartly Intelligence

Contact Information

Website: www.smartly.io

4. Custobar

Custobar is a retail-focused customer data platform and marketing automation solution that consolidates online and offline touchpoints into a single, actionable customer profile. The platform centralizes first-party retail data to enable unified customer insights and real-time engagement across channels.

Custobar activates that unified profile to run automated email, SMS, social and on-site campaigns while keeping customer data hosted and processed in Europe for GDPR-aligned handling. Its emphasis on retail use cases and real-time behavioral sync makes it a fit for merchants and omnichannel retailers seeking a data-first marketing stack.

Key Highlights

• 300+ high-growth brands use Custobar’s European retail CDP and marketing automation.
• Public developer documentation and API support are available via to enable custom integrations and data syncs.
• AI capabilities include AI audience search and automatic AI segmentation for precision targeting.
• A Local Store Module has been used to synchronize 140+ stores in multi-store retail deployments.

Services

• AI Audience Discovery
• Product Recommendations
• Local Store Module

Contact Information

Website: www.custobar.com

5. Liana Technologies

Liana Technologies develops a cloud platform that consolidates marketing and communications tools into a single sign-on environment, reducing integration and IT overhead. The company delivers its integrated SaaS stack to marketing and PR teams with an emphasis on data-driven workflows and measurable campaign results.

Key Highlights

• ISO 27001 information security certification.
• Serves more than 3,500 customers.
• Recognized on the Inc. 5000 Europe list.
• Acquired Swedish martech provider Ungapped on 3 November 2021 and acquired a majority stake in Finnish WordPress agency Evermade on 27 January 2022.

Services

• Email marketing
• Marketing automation
• PR & Media
• Social media management

Contact Information

Website: www.lianatech.com

Email: hello@lianatech.com

6. Serviceform

Serviceform is a Turku-based martech company that builds a conversational AI platform which creates digital twins of a company’s best sales, support, and recruitment people. The platform runs 24/7 to qualify website visitors, answer detailed product and service questions, and book meetings or appointments automatically.

Engineering and customer teams operate from Turku with offices across Europe and Sri Lanka and ship product updates weekly while managing local-language implementations. That delivery rhythm and the platform’s vertical-tested conversational flows make Serviceform a natural fit for Finnish martech lists focused on conversion-driven software development.

Key Highlights

• EU data residency with an explicit “no US subprocessors” stance.
• Partner badges include NVIDIA Inception, Google Cloud Partner, and Meta Business Partner.
• Deployed on 1,500+ websites worldwide.
• Connects with major CRMs (HubSpot, Salesforce, Pipedrive) and e-commerce platforms including Shopify, WooCommerce, Magento, and PrestaShop.

Services

• AI Chat
• Forms
• Live Chat
• Ourly scheduler

Contact Information

Website: www.serviceform.com

Address: Yliopistonkatu 23 A, 2A, 20100 Turku

Phone: +358 45 7836 1590

Email: asiakaspalvelu@serviceform.com

LinkedIn: linkedin.com/company/linkedin-serviceform

7. Relevant Digital

Relevant Digital builds a unified yield platform for publishers that centralises ad sales reporting, optimisation, and header-bidding management into a single, developer-friendly product. The platform emphasises technology-agnostic integration with Prebid-based stacks and server-side wrappers while exposing data and controls to reduce engineering overhead.

Relevant Digital pairs its platform with AI-assisted analytics to accelerate optimisation decisions and supports custom integrations and low-code deployment patterns, making it a practical choice for publishers seeking martech development that complements existing ad tech stacks.

Key Highlights

• Business ID 2448468-7.
• Head office at Keilaranta 1 in Espoo, Finland, with additional offices in New York, Nice, Copenhagen, and Stockholm.
• Uses a usage-based fee model rather than taking a revenue share.
• Leadership and engineering team members participate in ad tech standards bodies, including Prebid taskforces and the IAB Finland Board.

Services

• Ad Revenue Insights
• HB Analytics
• HB Manager
• Programmatic & Consulting

Contact Information

Website: www.relevant-digital.com

Phone: +358 40 833 5077

Email: sales@relevant-digital.com

Address: Keilaranta 1, 02150 Espoo, Finland

8. Dagmar

Dagmar is a Helsinki-based marketing agency that turns customer insight and measurement into growth-focused marketing. The agency assembles strategic, creative, media and technical teams to plan and execute campaigns and marketing products.

Dagmar fits a martech software development list because it translates measurement and customer data into tools, platform work and data-driven campaign implementations for major Finnish brands. The company documents cross-disciplinary delivery that moves projects from insight to deployed marketing technology and centralized operations.

Key Highlights

• Clients include Fennia, Kesko, Valio, Lumene, SATO, OP, Vattenfall and Visit Finland.
• Developed an AI innovation called Ruskavahti for Visit Finland with a team of creatives, data scientists and digital specialists.
• Serves as a centralized partner that provides both creative and media delivery under a single engagement model.

Services

• Tutkimus ja asiakasymmärrys
• Markkinointi- ja brändistrategia
• Mittaaminen ja data
• AI ja teknologia

Contact Information

Website: www.dagmar.fi

Address: Annankatu 28, 00100 Helsinki

Phone: +358 969 3011

Email: dagmar@dagmar.fi

9. Liana (.fi)

Liana is a Finnish cloud-based martech and communications platform that unifies its modular tools behind a single sign-on experience for marketing and communications teams. The company combines software delivery with managed services and partner channels to support customers that require local data handling and operational support.

Liana emphasizes data responsibility and EU-based data handling while developing product features that support multichannel campaigns and media monitoring. The vendor’s delivery model includes partner commissions and professional services to extend in-house marketing and communications capabilities.

Key Highlights

• Announced ISO 27001 information security certification on 08 December 2025.
• Launched the Ailu AI assistant across Liana products on 21 January 2026 and participates in Business Finland–supported AI projects.
• Offers a partner programme with ongoing commissions in the 20–30% range for resellers and integrators.
• States that primary servers and backups are located in Finland while monitoring and log services use Google Cloud Platform.

Services

• LianaMailer
• LianaAutomation
• LianaMonitor
• LianaPress

Contact Information

Website: www.lianatech.fi

Phone: +358 10 387 7053

Email: moi@lianatech.com

Address: Kansankatu 53, 90100 Oulu, Finland

Address: Ruoholahdenkatu 21, 00180 Helsinki, Finland

10. Avaus

Avaus is a Nordic martech consultancy that turns data into growth by combining strategy, analytics, AI and marketing-technology delivery to produce measurable business impact. The firm emphasizes hands-on execution and a library of proven use cases to accelerate the path from strategy to live systems and revenue outcomes.

Cross-discipline teams at Avaus pair technical implementation with organisational capability building so clients can operationalise personalization, automation, and analytics. Their approach stresses repeatable delivery methods and pragmatic technical components to shorten time-to-value for martech and data initiatives.

Key Highlights

• Recognised technology partnerships include Hightouch for composable CDP initiatives, enabling strategic planning through execution.
• Designated Braze partner that states it can implement Braze deployments in weeks to accelerate time-to-market.
• Adobe Campaign specialised partner with employees certified across Adobe Experience Cloud solutions.
• Established Salesforce partner with core offerings across Marketing Cloud, Pardot, Sales Cloud and Service Cloud.

Services

• MarTech implementation
• CDP & activation
• Data science & analytics
• Generative AI enablement

Contact Information

Website: www.avaus.com

Email: info@avaus.com

Email: business@avaus.com

Email: invoicing@avaus.com

Address: Avaus Marketing Innovations Oy, Albertinkatu 25 B, 00180 Helsinki, Finland

Address: Renstiernas Gata 12, 6tr, 11628 Stockholm, Sweden

Address: Brienner Str. 45 a-d, c/o Design Offices, 80333 München, Germany

11. Kaksio Labs

Kaksio Labs engineers HubSpot-based martech solutions from a technical-first perspective, building custom integrations, CMS extensions, migrations, and data-driven automations for B2B customer operations.
Their delivery combines platform engineering with industry-aware workflows and AI-assisted automations to operationalize CRM and marketing processes for teams that need deep HubSpot customization and reliable implementation delivery.

Key Highlights

• HubSpot Diamond Partner level.
• Industry Specialist badges for software, manufacturing, and energy & utilities.
• Operates a US office in Cambridge, MA to support EMEA and North America engagements.
• Publishes HubSpot-focused resources, including a HubSpot CRM deployment guide and analysis of HubSpot UNBOUND 2026.

Services

• Sales & CRM
• Marketing & Growth
• Technical & Integrations

Contact Information

Website: www.kaks.io

Phone: +358 44 332 9832

Email: jens@kaks.io

Email: support@kaks.io

Address: 45 Prospect St., Cambridge, MA 02139-2402, USA

Address: Bulevardi 30 G, 00120 Helsinki, Finland

12. Profinder

Profinder is a Finnish martech firm that supplies curated B2B and B2C audience data to help sales and marketing teams identify and reach prospects. The company's offerings are geared toward improving outreach and accelerating prospecting for customers across Finland.

Profinder emphasizes data quality and operational delivery to support faster decision-making and more effective contact strategies for commercial teams. Its services are positioned to plug into existing customer systems and workflows to reduce manual prospecting effort.

Key Highlights

• Integrations available for Salesforce, Microsoft Dynamics, LeadDesk, HubSpot and Pipedrive.
• Offers an API for importing Profinder data into other customer systems.
• Published clients include Helen, Elisa, YIT, Yliopistomedia and Syöpäsäätiö (Cancer Foundation).
• Site-listed customer outcomes: +60% call hit rate, +70% time savings in prospecting, and +27% sales growth.

Services

• CRM integrations
• API data feed
• Profinder Mini (mobile app)

Contact Information

Website: profinder.fi

Phone: Sales 050 553 5385; Support 050 467 7771

Address: Ruoholahdenkatu 21, 00180 Helsinki

Conclusion

When choosing among leading martech software development companies in Finland, prioritize criteria that match your business objectives. Evaluate technical integration with existing data and BI tools, support for first-party data and customer profiles, AI and automation capabilities for advertising or conversational workflows, publisher and ad-sales tooling where relevant, hands-on consultancy and delivery models, HubSpot and CMS engineering experience, and local language and regulatory support.

SoftPro is the featured international partner on this list for readers evaluating firms that serve Finland and the Nordic region. Shortlist providers according to your priority outcomes, required integrations, and preferred delivery model, then validate fit with references and a small pilot engagement.