Top 15 Martech Software Development Companies in Poland

Marketing teams and product owners frequently need martech solutions that unify fragmented customer data, enable real-time personalization, and integrate with CRM and analytics systems, but finding a development partner that understands marketing strategy, secure engineering, and scalable cloud architecture can be difficult.
Buyers should compare martech domain experience, API and integration capabilities, data privacy and GDPR compliance, analytics and personalization features, cloud scalability and security, testing and QA practices, team model and communication, and post-launch support and pricing. SoftPro is the featured international partner leading this list and serves buyers across Poland.

1. SoftPro

As the featured international partner on this Top 15 MarTech list, SoftPro positions itself as the go-to delivery option for marketing-technology teams, product-led SaaS companies and enterprise buyers seeking engineered MarTech systems from Poland's Warsaw delivery market. The firm presents a delivery profile suited to startup proof-of-concept work, long-term platform replatforming and cross-border projects that require sustained engineering and program management.

SoftPro builds on a Microsoft-centered engineering foundation with, .NET Core and C# and pairs that stack with Azure for cloud-native deployments and ongoing operations. The team executes enterprise CMS projects and migrations, performs lift-and-shift and containerization work for legacy systems, and integrates AI capabilities including large language model implementations and RAG architectures to connect MarTech workflows with CRM and ERP systems.

Key Highlights

• More than 20 years of combined team experience across projects and engagements.
• Published case studies include an Umbraco website, a CRM/HRM system, a SaaS ETL platform and business portal implementations.
• Cloud practice covers AWS-driven migrations and migration strategies such as lift-and-shift, containerization and system rearchitecture.
• Client testimonials emphasize strong project management, QA involvement and reliable on-time delivery.

Services

• Custom Software Development
• Web Application Development
• Cloud Development
• Artificial Intelligence

Contact Information

Website: soft-pro.pl

Phone: +48 571 282 759

Address: Poland, Warsaw, Mazowieckie Voivodeship, 13 Erasmus Ciołka St. 401

LinkedIn: www.linkedin.com/in/kyrylo-o

2. GetResponse

GetResponse runs a cloud-based marketing platform that centralizes campaign orchestration, AI content tools, and developer-accessible APIs to automate customer journeys. The platform is positioned for integration work and productized delivery that supports developers who build martech solutions and embed marketing services into ecommerce and ad ecosystems.

Its architecture supports scalable delivery and integration with external stores and ad systems, making GetResponse a practical option when a martech development project needs API access, automation workflows, and enterprise-grade sending options.

Key Highlights

• Trusted by 350,000+ customers worldwide.
• States a 99% deliverability rate across 160+ countries.
• GetResponse MAX enterprise tier includes dedicated IP addresses, single sign-on (SSO), transactional email, and dedicated 24/7 support.
• AI-powered campaign and content tools are built using OpenAI technology.

Services

• Email Marketing
• Marketing Automation
• Landing Page Builder
• Webinars

Contact Information

Website: www.getresponse.com

Address: GetResponse Inc., a Delaware corporation located at 3 Germay Dr Ste,5 PMB 15672, Wilmington, DE 19804, USA

Address: Data Protection Officer, GetResponse S. A., Al. Grunwaldzka 413, 80-309 Gdańsk, Poland

3. SALESmanago (Manago AI)

SALESmanago (Manago AI) delivers an AI-powered customer engagement platform for eCommerce marketing teams. The platform unifies customer data, omnichannel execution, and analytics into a cloud SaaS with marketer-facing no-code tools.

Its stack emphasizes behavior-driven personalization and lifecycle automation to help digitally focused retailers increase conversions and retention. That combination of built-in AI capabilities and SaaS delivery explains its fit for a roundup of martech software development companies in Poland.

Key Highlights

• Founded in 2012 and headquartered in Kraków, Poland.
• Platform is in use by 2,000+ mid-size businesses across Europe, including Victoria’s Secret.
• Public partnership with PrestaShop to extend AI-driven customer engagement for European eCommerce.
• Legal MSA and product documentation state SALESmanago’s AI systems are designed and implemented in accordance with requirements of the EU AI Act.

Services

• Copernicus AI Recommendations
• Cinderella Visual Search
• Customer Preference Center
• Onboarding Services

Contact Information

Website: www.salesmanago.com

Phone (Sales): +48 12 881 13 78

Phone (Support): +48 533 600 808

Email (Support): support@salesmanago.com

Email (Privacy): rodo@salesmanago.com

Address: Stanisława Klimeckiego 4, 30-705 Kraków, Poland

LinkedIn: linkedin.com/company/salesmanago

4. Brand24

Brand24 is a SaaS media monitoring and social listening platform that collects public mentions from more than 25 million online sources and presents them in dashboards with sentiment, topic, reach, and influencer metrics.

The company operates as a Polish-headquartered SaaS with a registered office in Wrocław and offers APIs and MCP connectors to integrate mention data into custom martech workflows and enterprise dashboards, making it well suited for martech development and integrations in Poland and the EU.

Key Highlights

• Official presence in the ChatGPT App Store and an open MCP server that supports Claude, Gemini, and other AI agents.
• Data processing and primary IT infrastructure are located in Poland, with systems in Wrocław, Warsaw, and Gdańsk.
• Enterprise reporting includes Quick Share links and exports in PDF, CSV, and PPTX formats for automated workflows and presentations.
• Brand messaging references adoption by 4000+ brands and the site publishes enterprise case studies, including work with Mercedes‑Benz.

Services

• Media monitoring
• Social listening
• Brand intelligence
• Review management

Contact Information

Website: brand24.com

Email: help@brand24.com

Phone: +48 732 490 324

Address: Brand24 Global Inc., 121 Executive Circle, Daytona Beach, FL 32114, USA

Address: Brand24 S.A., ul. Powstańców Śląskich 9, 53-332 Wrocław, Poland

5. RTB House

RTB House is a next-generation performance demand-side platform that uses proprietary deep-learning models to power programmatic advertising and personalized retargeting. The platform integrates with existing marketing stacks to activate first-party signals and deliver shoppable, personalized creative across web and app to drive incremental sales.

The company operates engineering and office locations in Poland, including Warsaw and Cracow, and offers both managed and self-service campaign delivery models. Its technology emphasizes privacy-conscious use of first-party data and AI-driven audience and creative recommendations to capture non-obvious converters other providers miss.

Key Highlights

• ISO/IEC 27001:2022 certification achieved across client-data processing entities in 2025.
• Prebid Certified Partner for header bidding integrations.
• Active IAB Tech Lab member contributing to programmatic standards.
• Over 1,500 associates and operations across 90+ markets worldwide.

Services

• Quality Traffic
• Demand Generation
• In-App

Contact Information

Website: www.rtbhouse.com

Phone: +48 539 093 233

Email: dpo@rtbhouse.com

Address: Puławska 182, 02-670 Warsaw, Poland

Address: Aleja Pokoju 18, 31-465 Cracow, Poland

Address: 61/101 Złota Street, 00-819 Warsaw, Poland

6. Synerise

Synerise is a Kraków-based behavioral AI platform that unifies event-level customer data, machine learning, and workflow orchestration into a single proprietary stack. Its in-house engines, including TerrariumDB and, convert streaming behavior into continuous predictions and item-level recommendations for marketing and commerce workflows.

Marketing and product teams access Synerise through APIs, SDKs, and low-code use cases to deliver real-time personalization and automated campaign decisioning with sub-50 millisecond inference. The platform is built for integration with existing martech stacks and for production-scale deployments across enterprise environments.

Key Highlights

• ISO 27001 certified and audited to SOC 2 Type II; supports GDPR and CCPA compliance.
• Planetary-scale telemetry: 57 billion events collected per month and 65K AI decisions per second at peak.
• Synerise Academy has issued more than 540 platform certificates to trained users.
• 1,000+ active partners worldwide and more than 220 production workspaces across 49 countries.

Services

• Behavioral Data Hub
• AI Hub
• Experience Hub
• Brickworks

Contact Information

Website: www.synerise.com

Email: office@synerise.com

Email: support@synerise.com

Email: academy@synerise.com

Address: Wladyslawa Reymonta 20 Street, 30-059 Cracow, Poland

7. LiveChat

LiveChat builds a SaaS messaging platform that pairs a customizable website chat widget with a multi-platform Agent App to manage real-time customer conversations across web and mobile. The product supports omnichannel messaging, in-chat voice and video, screen-sharing, and AI-assisted responses to accelerate sales and support workflows.

The platform exposes open APIs and SDKs for developers to pull chat data into CRMs, analytics, and marketing automation, and it publishes a public Marketplace for extensions. LiveChat maintains a European office in Wrocław, Poland, making its developer-ready tools and integrations directly relevant to Polish martech teams and vendors.

Key Highlights

• Trusted by 35,000+ companies worldwide.
• Marketplace with 200+ integrations covering CRMs, ecommerce platforms, and messaging channels.
• Developer tools include Customer SDK, Webhooks, Chat widget JavaScript API, Chat API, and Reports API.
• Enterprise offering features advanced reporting and an AI agent claimed to resolve up to 80% of cases.

Services

• LiveChat Widget
• Agent App
• Text AI Agent
• Integrations Marketplace

Contact Information

Website: www.livechat.com

Address (U.S.): Text, Inc., 101 Arch Street, 8th Floor, Boston MA 02110, United States of America

Address (Europe): TEXT SA, ul. Zwycięska 47, 53-033 Wroclaw, Poland

8. SentiOne

SentiOne builds an omnichannel social listening and conversational AI platform that blends online monitoring with automated customer communication to support marketing and customer service teams. The company’s technology is designed to deliver production-grade automation that integrates into existing martech stacks.

Their platform uses proprietary natural language understanding and deep neural models and is packaged for enterprise deployment with Kubernetes and Helm-based installation to support on-premise and cloud delivery.

Key Highlights

• Founded in 2011, SentiOne operates offices across Europe, the Middle East, and Mexico.
• Ranked number one for intent recognition in the Papers with Code global ranking for its NLU engine.
• SentiOne Automate includes a proprietary expression language (AEL) and a bot builder that enables creating text and voice bots without programming.
• Enterprise installation is delivered charts and the platform lists Elasticsearch, RabbitMQ, and PostgreSQL as core dependencies.

Services

• SentiOne Listen
• SentiOne Automate
• SentiOne React

Contact Information

Website: www.sentione.com

Email: team@sentione.com

Address: Lęborska 3B, 80-386 Gdańsk, Poland

LinkedIn: linkedin.com/company/sentione/

9. Landingi

Landingi is a Poland-based SaaS platform with its European headquarters in Gliwice that enables marketing teams to create, publish, and manage landing pages through a pixel‑perfect visual editor and centralized campaign workflows.
The product pairs AI-assisted page generation with translation, publishing, and governance features to accelerate campaign delivery while keeping page design, lead capture, and performance tracking inside a single martech stack.

Key Highlights

• 14+ years on the market as a landing page platform.
• 99.9% platform uptime backed by CDN infrastructure for fast delivery.
• 170+ integrations to connect landing pages with CRM, analytics, email, and automation tools.
• 400+ customizable landing page, popup, and section templates.

Services

• Programmatic Landing Pages
• EventTracker
• Orbit
• Smart Sections

Contact Information

Website: landingi.com

Phone: +48 539 303 900

Phone: +1 214 651 4289

Email: support@landingi.com

Email: sales@landingi.com

Address: ul. Dworcowa 25, 44-100 Gliwice, Poland

Address: 1341 West Mockingbird Lane, Suite 600W PMB 583, Dallas, TX 75247, USA

LinkedIn: linkedin.com/company/landingi

10. User.com

User.com is an integrated marketing automation and customer engagement platform that unifies contacts, messaging, and on-site experience into a single product for building multichannel customer journeys.
The platform publishes APIs and mobile SDKs and offers Polish-language support and European local teams that can accelerate integrations or co‑development for teams building martech stacks in Poland.

Key Highlights

• 25 years of Martech experience.
• Trusted by +15,000 marketing teams.
• 800,000+ monthly active users.
• Library of 50+ ready-to-deploy workflows.

Services

• Campaigns
• Automation
• Customer Data Platform
• Live Chat & Chatbot

Contact Information

Website: user.com

Phone: +33 328 328 040

Address: 3 avenue Antoine Pinay, ZA des 4 vents, 59510 HEM - FRANCE

11. Tidio

Tidio is a Polish-founded martech SaaS company that helps marketing and support teams convert website conversations into measurable revenue through conversational AI, automation, and analytics. It packages AI-driven response automation and analytics to make chat interactions trackable against sales, leads, and bookings.

Founded in 2013 in Szczecin, Poland, Tidio maintains engineering teams in Szczecin and Warsaw while operating commercially from San Francisco. Its developer-friendly approach blends programmatic APIs and low-code delivery so martech teams can deploy chat-based workflows quickly into ecommerce and marketing stacks.

Key Highlights

• SOC 2 Type 2 certification.
• Backed by $25M in Series B funding.
• Trusted by 300,000+ businesses worldwide.
• 120+ native integrations and an OpenAPI for programmatic connections.

Services

• Live Chat
• Help Desk
• Chatbot Flows
• Lyro AI Agent

Contact Information

Website: www.tidio.com

Email: support@tidio.net

Address: 1301 Sansome Street, 2nd floor, San Francisco, CA 94111 USA

Address: Wojska Polskiego 81, 70-481 Szczecin, Poland

12. Prowly

Prowly is now presented as the Semrush AI PR Toolkit, an AI-enhanced PR platform built to grow media presence and AI visibility. The site frames the product as a unified toolkit for research, outreach, monitoring, and impact tracking within PR workflows.

As part of Semrush, the product centralizes media research and outreach workflows alongside monitoring and benchmarking capabilities so marketing and PR teams can manage earned media and measure campaign impact within their martech stack.

Key Highlights

• Rebranded inside Semrush as the AI PR Toolkit, with legacy Prowly users routed to.
• AI-Cited Media Database identifies outlets that shape LLM responses and surfaces journalist profiles with audience and traffic data.
• AI-assisted drafting generates emails and press releases and the platform tracks opens, engagement, and schedules follow-ups.
• Media monitoring provides real-time AI summaries, automated duplicate filtering, and demographic reach tracking.

Services

• AI-Cited Media Database
• Email Outreach and Analytics
• Media Monitoring
• Strategic Intelligence & Benchmarking

Contact Information

Website: prowly.com

Website: prowly.com

13. NapoleonCat

NapoleonCat builds a platform that centralizes social media conversations so teams can manage comments, messages, and reviews from a single dashboard and reduce response times.

It fits a martech software development list because it combines automation, team collaboration, and exportable performance data to help marketing and customer service teams scale social support and demonstrate measurable results.

Key Highlights

• 4.8/5 on G2 and GetApp; 4.7/5 on Capterra and Software Advice.
• The 14-day free trial runs on the Expert Plan and includes 5 seats, 10 social profile slots, a 25,000-message Inbox capacity, and unlimited AI Assistant actions during the trial.
• GDPR 100% EU GDPR compliant.
• Can track and respond to comments under sponsored content and supports up to 500 active Instagram Ads per profile.

Services

• Social Inbox
• Auto-moderation
• AI Assistant
• Reporting

Contact Information

Website: napoleoncat.com

14. CallPage

CallPage helps businesses convert website traffic into qualified leads by capturing visitor contact information and routing it into existing sales workflows. The platform is built to integrate with marketing operations teams that need centralized call data and faster lead response without replacing core CRM or automation systems.

CallPage is designed to fit modern martech stacks through developer resources and centralized analytics so marketing and sales teams can measure and accelerate outreach and conversion.

Key Highlights

• Click-to-call widget can be triggered by time on page, scroll depth, or exit intent.
• Connects a visitor to the right sales representative in 28 seconds.
• AI Voice Agent answers and qualifies inbound calls, routes prospects, and operates in 40+ languages.
• Native integrations include HubSpot, Salesforce, Pipedrive, Zendesk, and Zapier to connect to 5,000+ tools.

Services

• Call Management
• Meeting Scheduling
• Virtual Phone

Contact Information

Website: www.callpage.io

15. Sotrender

Sotrender is a Warsaw-based SaaS company that provides social media analytics to marketers, agencies, and enterprises. The platform aggregates metrics across major channels into interactive dashboards and delivers automated insights to accelerate reporting and campaign optimization.

The company combines its product with customer success and onboarding to shorten time-to-value for marketing teams. Its Poland-based development and support presence makes it a relevant entry on lists of martech software companies built in Poland.

Key Highlights

• Leader in G2’s Social Media Analytics category with Ease of Use 9.5, Quality of Support 9.7, and Ease of Setup 9.3.
• Serves 3,420 marketers and lists clients and partner logos including VMLY&R, Dentsu, Group M, Decathlon, Santander, Allegro, Rossmann, and LPP.
• Sotrender Research provides research services covering academia and public institutions, social listening, conversation analysis, and influencer campaign insights.
• Offers a free 7-day trial with no credit card required.

Services

• Social reporting
• Benchmarking
• Paid campaigns optimization
• Influencer analysis

Contact Information

Website: sotrender.com

Phone: +48 604 946 064, +48 604 942 889

Email: contact@sotrender.com

Address: Solec 38 lok. 10 00-394 Warsaw

Conclusion

Choose by capability and fit rather than by name alone. Prioritize integration and API access if you need system connectivity, favor AI and analytics where personalization or predictive insights are required, and opt for omnichannel or conversational platforms when real-time customer contact is a primary channel. Also balance enterprise readiness, developer support, implementation timeline, and budget against your internal team’s capacity.
SoftPro is the featured international partner on this Top 15 MarTech list. Match your primary use case and technical requirements to the criteria above, and consider engaging a delivery partner when you need implementation or integration support.