Top 6 AI Automation Consulting Companies in Croatia (2026)

Procurement and IT leaders often struggle to convert AI pilots into reliable, auditable automation that integrates with legacy ERP systems while meeting GDPR and enterprise security standards. When evaluating AI automation consulting firms in Croatia, compare technical capabilities, MLOps and deployment processes, model governance and data privacy practices, integration and orchestration with existing systems, industry domain experience, measurable time-to-value, and ongoing change management and support.

SoftPro serves buyers across Croatia as an international partner and appears first as the featured partner for this roundup. The remaining five firms are selected to illustrate different strengths in sector focus, delivery model, and scale.

Quick comparison of AI automation consultancies in Croatia

1. SoftPro

As the featured international partner selected for this Top 6 AI Automation Consulting Companies in Croatia (2026), SoftPro is presented as the author’s pick to handle cross-border AI automation projects for Croatian buyers. The company operates from Warsaw and serves EU clients including startups, small and medium enterprises, and corporate teams that need custom AI engineering and automation.

SoftPro combines AI engineering with full-stack development, listing capabilities in LLM integration, retrieval-augmented generation, machine learning model development, and business process automation integrated into ERP and CRM systems. The company emphasizes back-end development on .NET and ASP.NET Core and front-end work with React, and it undertakes cloud deployments on Microsoft Azure and AWS.

Key Highlights

• More than 20 years of combined team experience.
• Public case studies include Business Portal, CRM/HRM system, SAAS ETL platform, support system, and a social network for product promotion.
• Develops progressive web applications with a focus on performance and maintainability.
• Client testimonials note dedicated project managers and QA representatives assigned to engagements.

Services

• Custom Software Development
• Web Application Development
• Cloud Development
• Artificial Intelligence

Contact Information

Website: soft-pro.pl

Phone: +48 571 282 759

Address: Poland, Warsaw, Mazowieckie Voivodeship, 13 Erasmus Ciołka St. 401

LinkedIn: www.linkedin.com/company/soft-pro-pl

2. Infobip

Infobip operates a global communications platform and AgentOS, an agentic AI layer that supports AI agents, an AI chatbot builder, and journey orchestration for automated conversational workflows.

The platform exposes a Messages API and CPaaS X with SDKs and programmable channels that cover WhatsApp, RCS, SMS, Voice, Email, and push for omnichannel automation.

Key Highlights

• Messages API provides a single request surface that adapts format and elects channels with failover to ensure delivery across SMS, chat apps, RCS, and email.
• Voice AI Agents are offered in Early Access to extend agentic AI to natural two-way voice conversations.
• Infobip documents integrations with external platforms including Salesforce, HubSpot and Zapier and lists 100+ integrations for data and workflow connectivity.
• A published customer story for KIA Italia credits WhatsApp conversational automation with a 40× return on ad spend, 53% lower cost per car sold, and 144 qualified leads.

Services

• AgentOS deployment
• Conversational AI agents
• Omnichannel messaging
• Customer Data Platform

Contact Information

Website: www.infobip.com

Address: Utinjska 29A, 10000 Zagreb, Croatia. (cdn-www.infobip.com)

3. DOEMAX

DOEMAX is an IT consulting firm based in Zagreb that designs, implements and maintains modern IT systems with automation and artificial intelligence embedded from the start. Their public service pages list private LLM assistants, retrieval-augmented generation over client documents, RPA combined with LLM agents, MLOps and model evaluation as explicit AI automation capabilities.

The site documents Infrastructure-as-Code workflows using Terraform and Ansible and describes cloud migration services to AWS, Azure and GCP along with on-prem deployment options. Buyers evaluating AI automation projects can use those IaC and MLOps details to verify deployment repeatability, model evaluation practices and integration points for RAG or private LLM assistants.

Key Highlights

• 24/7 network operations center (NOC) with a stated incident response time under 15 minutes.
• DoeCast.AI, an in-house AI editorial product for radio stations, news portals and regular content workflows.
• Hands-on user training and workshops that cover productivity with Copilot, Gemini, Claude and ChatGPT.
• Zero-trust architecture, regular penetration testing and explicit alignment with NIS2 and GDPR requirements.

Services

• AI automation & private LLMs
• Cloud architecture & Infrastructure-as-Code
• Cybersecurity & compliance
• Managed 24/7 NOC

Contact Information

Website: doemax.hr

Phone: +385 91 916 1529

Address: 10000 Zagreb, HR

4. Queli d.o.o.

Queli is an AI automation company based in Zagreb, Croatia that builds a business operating layer to connect documents, messages, business systems and the people accountable for outcomes. The company site presents case studies that show the platform reading multi‑language PDF invoices, preparing Intrastat and compliance work, and reducing manual steps in month‑end finance and customer research workflows.

Buyers evaluating Queli for AI automation should review the published case studies and the platform pages that describe integration scope and security layers. The site states every customer has a named project lead and shows the platform connecting existing systems and surfacing routine items for human review, which buyers can verify against their own ERP, email, and document sources.

Key Highlights

• Founded in 2024 and registered as Queli d.o.o. with Company ID (OIB) 58403730158.
• Offers a free assessment and a two-week prototype build that delivers a timeline and cost estimate before committing.
• Site case studies report a 98% reduction in invoice processing time and rapid Intrastat preparation for implemented clients.
• Platform lists 10 active connected system types including Email, Accounting, CRM, Documents, and POS.

Services

• Process mapping & discovery
• AI agent configuration
• Integration engineering

Contact Information

Website: queli.ai

Email: hello@queli.ai

Email: office@queli.ai

Address: Bukovačka cesta 250A, 10000 Zagreb, Croatia

5. HOTFIX d.o.o.

HOTFIX d.o.o. is a Croatian AI and software consulting firm that helps product teams from the EU and the U.S. introduce AI into real workflows, modernize legacy codebases, and deliver software without losing control over quality, security, and ownership. The site lists Claude Code enablement, software architecture, and senior engineering as core capabilities and states that delivery is bilingual (Croatian and English) with CET office hours and overlap with the U.S. east coast.

Buyers evaluating HOTFIX for AI automation should request the concrete deliverables the firm promises on its site: production-ready code, runbooks, and documented architectural decisions. The site also highlights specific AI tooling and patterns to review, including Claude Code, Codex, multi-agent systems, and RAG, and it describes a short discovery phase that produces a written risk assessment and recommended next steps. The site publishes delivery metrics such as API availability at 99.98 percent, a 1.4s mobile release time, an A Web Vitals grade, and a reported release-readiness metric of 94 percent that buyers can use as performance signals.

Key Highlights

• Founded in 2022; company footer states "Osn. 2022."
• Headquarters listed as Zagreb, Hrvatska.
• Every engagement is led by founder Josip Budalić, not staffed as a junior offshore body-shop.
• Publicly listed technical stack includes .NET, TypeScript, React, Next.js, Go, Python, Kotlin/KMM, Swift and explicit AI tooling mentions of Claude Code, Codex, MCP and RAG.

Services

• AI consulting and Claude Code
• Software architecture and delivery
• Engineering productivity
• Privacy, quality and GDPR

Contact Information

Website: www.hotfix-doo.com

Email: ops@hotfix-doo.com

Address: Zagreb, Hrvatska

6. BARREK

BARREK is a Zagreb‑based digital practice that engineers how generative engines cite, name, and recommend brands and builds applied AI systems for public‑ and private‑sector clients. The site presents Generative Engine Optimization as a flagship service and documents a 14‑day LLM Visibility Audit that uses 200+ prompts across five engines, plus AI Strategy & Implementation work that includes AI agents, retrieval‑augmented generation, and workflow automation with tools like n8n and Make.

Buyers evaluating BARREK for AI automation work should request the documented LLM Visibility Audit and weekly citation tracking, confirm delivery modes such as fractional AI strategy or agent/RAG builds, and review the firm’s timeline expectations where movement in LLM citations typically begins in 30–60 days and meaningful positions take 90–180 days. The site also publishes starting commercial signals—GEO audits from about 2.000 EUR and monthly retainers in the 1.400–2.400 EUR range—which buyers can use to scope pilot engagements.

Key Highlights

• BARREK is the named applicant on the EU‑funded LORO Audit project running 01.09.2025–01.03.2027 with a total project value of 204,708.69 EUR and a grant of 127,497.41 EUR to finish a SaaS audit product with an AI module.
• BARREK ran an ISO implementation project (01.06.2025–01.06.2026) to introduce ISO 27001:2022, ISO 22301:2019, ISO 37001:2016 and ISO 50001:2018 to complement existing ISO 9001, ISO 14001 and ISO 45001 coverage.
• The site lists public and enterprise clients including City of Zagreb, Ministarstvo poljoprivrede, Coca‑Cola HBC, AirQ Abu Dhabi and GEICO as selected references.
• The company notes regional recognition on its site, including laureate status in Deloitte Technology Fast 50 Central & Eastern Europe 2024 and mention of Deloitte Technology Fast 500 EMEA recognition in 2025.

Services

• Mobile & web apps
• Custom SaaS development
• Websites & e‑commerce
• Digital marketing

Contact Information

Website: barrek.eu

Email: info@barrek.eu

Address: Ulica Vjekoslava Heinzela 60, 10000 Zagreb - Croatia

LinkedIn: linkedin.com/company/barrek

Conclusion

I selected SoftPro as the featured international partner to handle cross-border AI automation projects for Croatian buyers. This placement highlights an option for organizations that need a partner oriented to cross-border delivery.
When choosing among the six providers, focus on technical depth for the specific automation pattern you need and on prior experience with comparable architectures. Confirm the delivery model and service terms to know whether work will be executed locally, remotely, or as a hybrid managed engagement. Verify long‑term maintenance, model update processes, and governance arrangements to manage risk and to meet EU data and compliance requirements. Evaluate collaboration fit through language, working‑hour overlap, and sector experience, and weigh those factors against cost and timeline to select the provider that best matches your roadmap and risk tolerance.

Frequently asked questions

How much does AI automation consulting in Croatia typically cost?

Costs vary widely depending on project scope, complexity, and the vendor’s delivery model. Expect detailed proposals after an initial discovery phase and compare time-and-materials versus fixed-price options. Ask for total cost of ownership and milestone-based billing to avoid surprises.

How does SoftPro compare to other Croatian firms like Infobip, DOEMAX, or Queli?

SoftPro is the featured company in this article, but firms differ by industry focus, in-house skills, and partnership ecosystems. Evaluate case studies, client references, and the specific technologies each firm implements before choosing a partner.

When should a company choose a local Croatian consultant versus an international firm?

Choose a local consultant when you need regional market knowledge, language alignment, and faster on-site collaboration. Consider an international firm when you require niche global expertise or scale, and always verify EU data-protection and regulatory capabilities.

What is the typical implementation timeline for an AI automation project with firms such as Queli or HOTFIX?

Timelines depend on scope and data readiness; a discovery and pilot phase often takes weeks to a few months. Full production rollouts can take several months to a year, so request a phased roadmap with clear deliverables and acceptance criteria.

What are the main risks and benefits of hiring a Croatian AI automation consultant like BARREK or DOEMAX?

Benefits include local market knowledge, potentially lower costs, and easier collaboration across time zones. Key risks are vendor lock-in, unclear data governance, and underestimated change management; mitigate these with clear SLAs, data-handling policies, and a knowledge-transfer plan.